Get found by people, and by the models they now ask first.
Search didn't go away — it split. Some of your buyers still click a blue link, and some of them ask an assistant and never see a results page at all. We run both: classic SEO and paid alongside GEO, AEO and LLM visibility, with outbound underneath.
- Acquisition disciplines
- 9Acquisition disciplines
- AI engines tracked
- 4AI engines tracked
- Sprint cadence
- 2wkSprint cadence
- Judged on
- CACJudged on
Your category is being answered without you in it.
For most B2B categories a meaningful share of research now happens inside an assistant. Someone asks ChatGPT, Perplexity or Google's AI Overview for the best option, gets a short list with citations, and shortlists from that. If your brand isn't in the corpus those answers are built from, you are not in the consideration set — and your analytics will never tell you, because there was no click to attribute.
Meanwhile the classic channels still matter and mostly under-perform for a boring reason: they're run in isolation. Paid bids on terms the site can't convert, SEO chases volume instead of intent, and outbound pitches an offer the landing page contradicts.
Run as separate retainers, these channels compete. Run as one system with one offer and one set of numbers, they compound.
Signs this is you
- You don't know whether AI assistants mention you or a competitor
- Rankings hold but traffic and demos are sliding
- Paid spend rises while cost per qualified meeting rises with it
- Outbound reply rates fell off a cliff without a copy change
- Nobody can state your ICP the same way twice
- Each channel reports its own metrics and none of them are pipeline
9 services under Acquisition.
Every one of them named, with what we actually do inside it. Nothing here is a placeholder for a conversation.
Search Engine Optimization
SEOThe classic foundation, prioritised by commercial intent rather than search volume.
- Technical crawl, indexation and site architecture fixes
- Bottom-of-funnel, comparison and alternative pages
- Keyword and intent mapping against the buying committee
- On-page optimisation and internal link structure
- Entity and schema markup so engines can parse who you are
- Digital PR and authority building where the gap is off-page
Generative Engine Optimization
GEOBeing the source an AI answer is built from, and cited by, when someone asks about your category.
- Baseline audit: which prompts surface you, which surface competitors
- Citation-worthy content — original data, clear claims, quotable structure
- Entity consolidation across your site, profiles and third-party sources
- Structured data and llms.txt so crawlers can read your corpus cleanly
- Presence on the review, listing and comparison sources models lean on
- Prompt-share tracking over time across the major engines
Answer Engine Optimization
AEOWinning the direct answer — the snippet, the AI Overview, the voice response.
- Question-led content built for extraction, not just reading
- FAQ, HowTo and Product schema implemented properly
- Featured snippet and People Also Ask targeting
- Concise answer blocks placed above the supporting detail
- Zero-click visibility tracking, since the win often has no session
LLM Visibility & Brand Presence
LLMManaging how ChatGPT, Claude, Gemini and Perplexity describe you when asked.
- Prompt set built from real buyer questions, then monitored
- Share-of-answer benchmarking against named competitors
- Correcting stale, wrong or missing facts about your product
- Seeding the sources models actually draw on
- Sentiment and positioning check on how you're characterised
- Reporting on which engines send referral traffic, and what it converts at
Paid Acquisition
PaidBought demand, held to payback rather than to clicks.
- Google Search and Performance Max
- LinkedIn for ICP-tight targeting
- Meta for volume and retargeting
- Creative and offer testing on a fixed cycle
- Negative keyword and audience hygiene
- Landing pages built per campaign, not one page for all of them
Cold Email & Outbound Infrastructure
OutboundThe plumbing first, then the sequences. Broken deliverability is the most common reason outbound looks dead.
- Secondary sending domains provisioned and separated from your main domain
- SPF, DKIM and DMARC configured correctly
- Mailbox warmup and sending-volume ramp
- Deliverability and inbox placement testing before launch
- Multi-touch sequence copywriting and cadence design
- Reply handling, routing and booking flow
LinkedIn Social Selling
LinkedInFounder and executive presence that makes the outbound land warmer.
- Profile and positioning rework for the people doing the selling
- Content cadence tied to the offer, not general thought leadership
- Connection and conversation motion, documented so it's repeatable
- Engagement targeting on the accounts already on the list
Content & Lead Magnets
ContentAssets that earn the email address, and assets that close the tab on a competitor.
- Comparison, alternative and integration pages
- Calculators, audits, benchmarks and templates
- Original research worth citing — which is also what feeds GEO
- Case studies and proof assets for the sales motion
ICP, ABM & List Building
ABMKnowing exactly who to spend on before spending on anyone.
- ICP definition and market segmentation
- TAM → SAM → SOM sizing with a qualified account list
- Enrichment, verification and data hygiene
- Buying-committee mapping per account
- Intent signals and trigger-based prioritisation
The sequence.
Two-week sprints with a demo and a metrics review at the end of every single one. Monthly performance review against target. No silent months.
Baseline everything, including the AI answers
Rankings, paid efficiency, deliverability and prompt-share across the major assistants. You cannot improve a number nobody has written down.
Fix the offer and the pages first
One sharp offer, consistent across search, ads and outbound. Channels amplify the offer; they can't rescue a weak one.
Launch in intent order
Highest-intent, fastest-payback channels go first — usually BOFU search and a tight outbound motion — so there's revenue funding the slower plays.
Compound on a two-week cycle
Build, launch, demo, measure. Winners get more budget; losers get killed rather than quietly left running.
Deliverables you keep.
- Acquisition baseline: CAC by channel, ranking and prompt-share benchmark
- ICP definition, segmentation and a qualified target account list
- Messaging and offer framework used across every channel
- Technical SEO fixes shipped, plus a prioritised content roadmap
- GEO/AEO implementation: schema, entity consolidation, answer blocks
- LLM visibility dashboard with tracked prompts and competitors
- Outbound infrastructure live: domains, authentication, warmup, sequences
- Paid campaigns live with per-campaign landing pages and attribution
The numbers this pillar answers to.
- CAC by channel
- Qualified meetings booked
- Share of AI answers vs. competitors
- Non-brand organic pipeline
- Reply rate and inbox placement
- CAC payback period
If the numbers don't move, the strategy changes — not the invoice.
The ones we get asked.
They overlap and then diverge. Both want clear, well-structured, authoritative content. But SEO optimises for a ranked list of links, and GEO optimises for being the source a generated answer is assembled from and cites — which depends more on entity clarity, quotable claims and presence in the third-party sources models trust. We run them together because the work shares a foundation.
Find out what your funnel is leaking this month.
Five to seven working days from kickoff to a live findings session, with every gap ranked by what it's costing you. Then you decide what's worth fixing — including deciding it's nothing.